Aviamasters Website Cookie Policy Usage Explained 🍪

// Technical Background: What Cookies Are

A cookie is a small data file that a website writes to your browser’s storage when you visit it. On subsequent visits, the browser returns that file to the website, allowing it to recognise returning visitors, maintain session continuity, and collect information about usage patterns.

Cookies are characterised along two dimensions. By duration: session cookies persist only during a single browsing session and are deleted when the browser is closed; persistent cookies remain on the device for a fixed period ranging from hours to years. By origin: first-party cookies are set by the domain you are directly visiting; third-party cookies are set by external services embedded in the page – such as analytics tools, advertising platforms, or embedded content providers.

Beyond cookies in the strict sense, this site may also employ related storage and tracking mechanisms:

Web beacons – small transparent images embedded in pages that signal when content has been loaded, used to track page interactions
Local storage and session storage – browser-side key-value stores that persist data without using the cookie API; used for functional preferences and session data
URL tracking parameters – identifiers appended to hyperlinks that attribute traffic sources and referral events, commonly used in affiliate marketing
Pixel tags – code fragments embedded in pages that enable third-party services to log visit events

This policy covers all of the above tracking mechanisms collectively. References to cookies throughout this document should be understood to encompass related tracking technologies unless a distinction is specifically noted.

// The Legal Framework Governing Cookie Use

The use of cookies in the European Union and United Kingdom is governed primarily by the ePrivacy Directive (2002/58/EC), as implemented into national law, and supplemented by the General Data Protection Regulation (GDPR). The key principle is that non-essential cookies require the freely given, specific, informed, and unambiguous consent of the user prior to placement.

Strictly necessary cookies – those without which the website cannot function – are exempt from the consent requirement. All other categories of cookies described in this policy require prior consent, which this site obtains through a cookie consent mechanism displayed to first-time visitors.

In jurisdictions where the California Consumer Privacy Act (CCPA) or similar state-level privacy laws apply, users may have additional rights regarding the sale or sharing of personal data collected through cookies. This site does not sell personal data. Users in applicable jurisdictions may submit opt-out requests through the Contact Us page.

This site’s cookie consent mechanism allows you to accept or reject non-essential cookies before they are placed on your device. If you navigated directly to a page without encountering the consent notice, you can manage your preferences through your browser settings as described in Section 7.

// Cookie Categories in Use on This Site

3.1 Strictly Necessary Cookies

Strictly necessary cookies are those without which the basic functions of the website – navigation, security, and session management – would not operate correctly. These cookies do not require user consent. They do not collect information used for marketing purposes and cannot be used to track activity across third-party websites.

Cookie / Identifier	Category	Purpose	Typical Duration
cookie_consent	Necessary	Stores the user’s cookie consent preference to avoid repeated display of the consent banner	12 months
session_id	Necessary	Maintains the user’s active session during navigation	Session
csrf_token	Necessary	Security token that prevents cross-site request forgery attacks	Session
load_balance	Necessary	Ensures consistent server routing during the session	Session

3.2 Analytics and Performance Cookies

Analytics cookies collect aggregate information about how visitors use the site – which pages attract the most traffic, where visitors come from, how long they engage with content, and where they encounter errors. This data is used to improve the site’s content, navigation, and performance. It does not identify individual users.

This site uses Google Analytics 4 (GA4), a service provided by Google LLC. GA4 places persistent cookies on your device and processes usage data on Google’s servers, which may be located outside the European Economic Area. Google processes this data in accordance with its own privacy policy, available at policies.google.com/privacy.

Where IP anonymisation is enabled, the final octet of your IP address is masked before processing by Google Analytics
Analytics data is retained for a period determined by the analytics configuration – typically up to 26 months for individual event data before automatic deletion or anonymisation
You may opt out of Google Analytics tracking by installing the browser extension available at tools.google.com/dlpage/gaoptout

Cookie / Identifier	Category	Purpose	Typical Duration
_ga	Analytics (GA4)	Distinguishes unique users across sessions	2 years
_ga_[ID]	Analytics (GA4)	Stores session state and event data for GA4	2 years
_gid	Analytics (GA4)	Identifies the user within a 24-hour window	24 hours
_gat	Analytics (GA4)	Rate-limits requests to Google Analytics servers	1 minute

3.3 Affiliate and Referral Tracking Cookies

When you navigate from this site to a casino platform via a referral link, affiliate tracking cookies or URL parameters record the referral event. This allows the destination platform to attribute the visit to this site and calculate any applicable commission payment.

Affiliate tracking collects the minimum data necessary for referral attribution: a click identifier, a session timestamp, and the qualifying action subsequently taken on the destination platform (such as account registration or initial deposit). Financial data, passwords, and other sensitive information are not captured.

Referral attribution is typically implemented through a combination of first-party session cookies on this site and a unique click identifier passed as a URL parameter to the destination
The destination platform sets its own cookies when you arrive – these are governed by the platform’s own cookie policy, which you should review before registering
Affiliate tracking cookies on this site persist for 30 to 90 days following the initial click to enable last-click attribution where the user returns to the destination platform on a subsequent visit

Cookie / Identifier	Category	Purpose	Typical Duration
aff_ref	Affiliate	Records the affiliate referral source identifier	30–90 days
click_id	Affiliate	Unique identifier for the qualifying click event	30 days
ref_ts	Affiliate	Timestamp of the initial referral click	30 days

3.4 Functional Cookies

Functional cookies enable enhanced site features and allow the site to remember preferences you have set, reducing the need to configure them on each visit. They do not track behaviour across third-party sites and are used solely to improve the usability of this site.

Cookie / Identifier	Category	Purpose	Typical Duration
lang_pref	Functional	Stores the user’s preferred display language	12 months
display_mode	Functional	Remembers any interface display preference set by the user	6 months
dismissed_notices	Functional	Records which informational notices the user has already seen	3 months

// Third-Party Cookies and Services

Certain third-party services integrated with or linked from this site may set their own cookies when you interact with those services. This site does not control the data collected by third-party cookies and is not responsible for the data practices of external services.

The following third-party services may set cookies in connection with this site:

Google LLC (Google Analytics): Analytics and measurement service. Privacy policy: policies.google.com/privacy | Cookie types: analytics and measurement | Transfers data internationally.
Casino platform affiliate networks: Tracking networks associated with the casino platforms featured on this site. Cookie practices, retention periods, and data handling vary by platform. Consult individual platform privacy policies for details.
Content delivery networks: Third-party CDN services used to serve static resources may set short-duration technical cookies for performance optimisation. These do not identify individual users.

This list reflects known third-party services at the time of this policy’s publication. Third-party integrations may change without prior notice. We recommend reviewing third-party privacy policies independently if you have concerns about specific services.

// Consent: How It Is Obtained, Recorded, and Withdrawn

5.1 Initial Consent

On your first visit to this site, a cookie consent banner is displayed that:

Describes the categories of cookies in use and their purposes
Offers a clear choice between accepting all non-essential cookies and declining them
Does not pre-tick consent boxes or use dark patterns that make refusal more difficult than acceptance
Provides access to this Cookie Policy in full before a choice is made

Consent is not required for strictly necessary cookies. Proceeding without making a selection implies only that strictly necessary cookies may be placed. Non-essential cookies are placed only following an affirmative consent action.

5.2 Recording Consent

Your consent choice is stored in a first-party cookie on your device for a period of 12 months. If you clear your browser cookies, the record of consent is deleted, and the consent banner will reappear on your next visit. Consent is recorded per browser – if you use multiple browsers or devices, you will be asked to confirm your preference on each.

5.3 Withdrawing Consent

You may withdraw consent to non-essential cookies at any time by:

Clearing cookies in your browser settings and refreshing this site to trigger the consent banner again
Adjusting your browser’s cookie preferences to block the relevant categories
Using opt-out tools provided by individual analytics or advertising services as described in Section 7

Withdrawal of consent does not affect the lawfulness of any processing that occurred prior to withdrawal. Declining non-essential cookies does not prevent you from accessing the content of this site.

// Cookie Retention Summary

Cookie retention periods vary by category and individual cookie. The following table summarises the general retention approach:

Cookie / Identifier	Category	Purpose	Typical Duration
Strictly Necessary	Necessary	Session or up to 12 months (consent record)	Deleted on browser close or after 12 months
Analytics (GA4)	Analytics	Up to 2 years	Automatically deleted or anonymised after retention period
Affiliate Tracking	Affiliate	30 to 90 days	Deleted after referral attribution window expires
Functional	Functional	3 to 12 months	Deleted after preference retention period expires

Third-party services manage their own retention periods. Where a third-party service updates its retention practices, the duration applicable to that service’s cookies will reflect the updated policy of that service rather than the periods listed above.

// Managing Cookies in Your Browser

7.1 Browser-Level Controls

All current browsers provide tools to view, manage, delete, and block cookies. Commonly used browsers provide cookie controls at the following locations:

Google Chrome: Settings > Privacy and security > Cookies and other site data (support.google.com/chrome/answer/95647)
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data (support.mozilla.org/kb/cookies-information-websites-store-on-your-computer)
Apple Safari: Preferences > Privacy > Manage Website Data (support.apple.com/guide/safari/manage-cookies-sfri11471)
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data (support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-168dab11-0753-043d-7c16-ede5947fc64d)
Opera: Settings > Advanced > Privacy & security > Cookies and other site data

Blocking all cookies may affect the functionality of many websites. Blocking third-party cookies specifically prevents cross-site tracking while allowing first-party cookies to function – this is an effective middle ground for most users.

7.2 Industry Opt-Out Platforms

The following platforms allow you to opt out of interest-based advertising and tracking from multiple participating organisations simultaneously:

Your Online Choices (EU/UK): youronlinechoices.eu
Network Advertising Initiative (US): optout.networkadvertising.org
Digital Advertising Alliance (US): optout.aboutads.info
Google Analytics Opt-Out Add-on (all regions): tools.google.com/dlpage/gaoptout

These opt-out tools operate at the browser level. They must be configured separately on each browser and device you use. Opt-out preferences set through these tools may be reset if you clear your browser cookies – in which case, reinstall any required opt-out cookies or browser extensions.

// Impact of Disabling Cookies

The effect of disabling cookies depends on the category affected:

Strictly necessary cookies: Disabling these prevents the site from functioning correctly. Session continuity, security features, and core navigation will be impaired.
Analytics cookies: Disabling these has no effect on the content or functionality available to you. It prevents this site from receiving aggregated usage data about your visit.
Affiliate tracking cookies: Disabling these means that if you navigate to a casino platform via a link on this site, the referral may not be correctly attributed. This does not affect your ability to access the destination platform or any offer available there – it only affects this site’s ability to receive commission for the referral.
Functional cookies: Disabling these means that display and language preferences will not be remembered between visits and will need to be reset each time.

8a. Do Not Track Signals

Certain browsers allow users to send a Do Not Track (DNT) header signal to websites, indicating a preference against being tracked across sites. DNT is a browser-level signal, not a legally standardised instruction. There is currently no binding legal or technical framework in most jurisdictions that requires websites to honour DNT signals.

This site acknowledges DNT signals as an expression of user preference. In practice, the ability to honour DNT requests across all embedded third-party services – including analytics and affiliate tracking – cannot be guaranteed, as third-party service providers operate independently. For reliable control over tracking on this site, we recommend using the browser cookie controls, category-level opt-outs, and industry opt-out tools described in Section 7 of this policy.

Users in jurisdictions where DNT protections carry legal weight – for example, under state-level privacy laws in the United States – are encouraged to contact us through the Contact Us page to assert applicable rights. We will respond in accordance with the law applicable to the request.

// Cookies and Minors

This site is directed exclusively at adults engaged in or interested in online gambling content. We do not knowingly set cookies on the devices of individuals under the age of 18. If a parent or guardian suspects that a minor has accessed this site and had cookies placed on their device, they should clear the browser’s cookies and cache and contact us through the Contact Us page.

// Updates to This Cookie Policy

This Cookie Policy may be revised periodically to reflect changes in the cookies this site uses, updates to third-party services, or changes in applicable law. The date shown at the top of this document reflects the most recent revision.

Where revisions are material – such as the introduction of a new cookie category or a new tracking technology – the cookie consent mechanism will be refreshed to obtain fresh consent from returning visitors. Continued use of the site after any update constitutes acceptance of the revised policy.

// Contact

Questions, concerns, or requests relating to this Cookie Policy should be directed to the site operator via the Contact Us page. We respond to all substantive cookie-related enquiries within a reasonable timeframe.

Where concerns about cookie practices remain unresolved following our response, users in the European Union may contact their national data protection supervisory authority (directory available at edpb.europa.eu). Users in the United Kingdom may contact the Information Commissioner’s Office at ico.org.uk.

Cookie Policy

// Contents