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Affiliate Disclosure

Transparency about how this site is funded is a core commitment of this publication. This Affiliate Disclosure sets out in full the nature of the commercial relationships this site maintains, how those relationships influence – and do not influence – the content you read, and what you as a reader can expect from this site's editorial standards.

Plain summary: links from this site to casino platforms may earn this site a commission when you register and deposit. This costs you nothing and does not affect your bonus or account terms. It does influence which platforms we have commercial relationships with, and this is disclosed in full below.

// Contents

1 Nature of This Website's Commercial Model 2 Definition and Mechanics of Affiliate Marketing 3 Identification of Affiliate Links 4 Impact on Editorial Content 5 Impact on Readers 6 Legal and Regulatory Framework 7 Partner Selection Criteria 8 Ongoing Monitoring and Partner Review 9 Transparency Commitments 10 Contact

// Nature of This Website's Commercial Model

This website is an affiliate marketing publisher. It produces editorial content about online casino games and directs readers to third-party casino platforms through tracked referral links. When a reader follows such a link and completes a qualifying action – typically account registration and an initial deposit – this site receives a referral commission from the casino operator.

This model is the primary source of revenue for this site. It enables the production and maintenance of editorial content – including game reviews, how-to-play guides, responsible gambling resources, and casino comparisons – without charging readers directly. The model is analogous to review journalism funded by advertising revenue or comparison websites funded by product referral fees.

The commercial model is disclosed here because transparency about funding is both an ethical obligation and, in many jurisdictions, a legal requirement for affiliate marketing publishers in the gambling sector. This page is intended to ensure that readers can make fully informed judgments about the content they read on this site.

// Definition and Mechanics of Affiliate Marketing

In the affiliate marketing model, a commission is triggered by a specific user action on the destination platform – not by the user simply viewing a link or reading content. The mechanics of how commissions are tracked and paid operate as follows:

  • A reader clicks a referral link on this site – the link contains a unique identifier that associates the click with this site
  • The reader is directed to the casino platform’s website, where a tracking cookie or URL parameter records the referral source
  • If the reader creates a new account and makes a qualifying deposit within the tracking window (typically 30 to 90 days), a commission event is triggered
  • The casino platform’s affiliate programme calculates and pays the applicable commission to this site, typically on a monthly payment cycle
  • The commission is funded from the casino operator’s marketing budget – it represents no cost to the reader and does not reduce the value of any bonus or offer

Understanding the commercial incentives at play is important context for evaluating any affiliate publisher. This disclosure is intended to make those incentives fully visible rather than minimising them. We operate in a sector where commercial and editorial interests interact constantly – our commitment is to manage that interaction transparently and to ensure that readers have the information needed to evaluate our content critically.

Commission structures vary by platform and agreement. Common structures include revenue share (a percentage of net revenue generated by referred players over time), cost per acquisition (a fixed payment per qualifying referral), and hybrid arrangements combining both. The specific structure applicable to any given relationship is confidential between this site and the relevant partner.

// Impact on Editorial Content

4.1 What Commercial Relationships Do Not Determine

This site applies a consistent set of editorial evaluation criteria to all casino platforms, regardless of the commercial relationship – or absence of one – with those platforms. The criteria applied are:

  • Validity of gaming licence: the platform must hold a current licence issued by a recognised regulatory authority
  • Bonus transparency: terms and conditions for welcome offers and ongoing promotions must be clearly stated and reasonably fair
  • Responsible gambling tool provision: deposit limits, time limits, self-exclusion, and cooling-off features must be readily accessible
  • Customer support quality: support must be responsive, accessible through multiple channels, and capable of resolving substantive issues
  • Technical performance: the platform must function reliably across desktop and mobile browsers
  • Payment processing: withdrawal processing times and minimum/maximum thresholds must be stated clearly and honoured
  • Independent reputation: the platform’s standing in player communities, review sites, and complaint resolution forums

A platform that pays a higher commission rate receives the same editorial scrutiny as a platform that pays a lower rate. Commission is not a factor in the evaluation score, review tone, or recommendation status of any platform. Platforms that do not meet the criteria above are not recommended on this site, regardless of the commercial terms they offer.

4.2 What Commercial Relationships Do Influence

Commercial relationships do influence which platforms this site chooses to review and feature in the first place. Maintaining a commercial relationship with a platform is a prerequisite for that platform to appear in this site’s curated recommendations. This means:

  • Platforms with which no commercial relationship exists are unlikely to appear in this site’s featured recommendations, even if they would otherwise meet the editorial criteria
  • The set of platforms reviewed on this site is not an exhaustive or fully representative survey of the market – it is a commercially curated selection
  • Where editorial quality is broadly equivalent across multiple platforms, commercial factors may influence their relative positioning

This is a truthful account of how affiliate publishing works in practice. We do not claim to offer fully neutral market coverage. We offer editorially assessed recommendations within a commercially curated set. This distinction is material and is disclosed in full here.

4.3 Absence from Recommendations

The absence of a particular casino platform from this site’s content does not imply a negative assessment. A platform may be absent because no commercial relationship has been sought or established, because it does not carry the games that are the focus of this site, or because it has not yet been reviewed. Conversely, no platform is included in recommendations without having met the editorial criteria, regardless of what commercial terms it offers.

// Impact on Readers

5.1 Financial Impact

Affiliate commissions paid to this site have no effect on the costs incurred by readers. The commission is paid by the casino operator from its own marketing budget. It does not represent a reduction in the reader’s bonus value, an increase in minimum deposit requirements, or any other financial disadvantage to the reader.

The welcome bonus, ongoing promotions, and account terms available to a reader who arrives at a casino platform via a referral link from this site are identical to those available through any other channel. This site has no authority to modify, restrict, or enhance the offers available on partner platforms.

5.2 Disputes and Platform Issues

This site is a publisher, not an operator. It has no administrative access to casino platform accounts, no authority over withdrawal decisions, and no capacity to intervene in disputes between players and platforms. Where a reader encounters a problem with a recommended platform, the correct escalation path is:

  • Contact the platform’s customer support directly through its stated support channels
  • If unresolved, escalate to the Alternative Dispute Resolution (ADR) service designated by the platform’s licence
  • If still unresolved, contact the regulatory authority that issued the platform’s licence

Readers who wish to bring platform-related concerns to this site’s attention are welcome to do so through the Contact Us page. Substantive reports – including evidence of changes to bonus terms, failures of responsible gambling tool provision, or withdrawal issues – are reviewed and factored into ongoing editorial assessments of the relevant platform.

5.3 Licensing Requirement

This site maintains commercial relationships only with operators that hold current gaming licences from recognised regulatory authorities. We do not partner with unlicensed or unregulated platforms. Regulatory licensing is a hard prerequisite – not a preference – for inclusion in this site’s commercial network. A platform that loses its licence or whose licence is suspended will have its commercial relationship suspended and its content removed pending review.

// Legal and Regulatory Framework

Affiliate marketing in the online gambling sector is subject to regulatory oversight in many jurisdictions. This site operates in compliance with applicable advertising and disclosure standards across its target markets:

  • United States (FTC): The Federal Trade Commission requires clear and conspicuous disclosure of material connections between publishers and endorsed brands. This disclosure page constitutes compliance with 16 CFR Part 255 for US-based readers.
  • United Kingdom (ASA/CAP): The Advertising Standards Authority and Committee of Advertising Practice require that affiliate and sponsored content be clearly identified. This disclosure is maintained in compliance with CAP Code rules on recognition of marketing communications.
  • European Union (DSA/national law): The Digital Services Act and applicable national advertising regulations require transparency regarding commercial content. This disclosure page, together with contextual labelling of affiliate content, is maintained in compliance with applicable EU requirements.
  • Australia (ACCC): The Australian Competition and Consumer Commission requires that commercial endorsements be clearly disclosed under consumer protection law. This disclosure constitutes compliance for Australian readers.

Where local laws impose specific requirements beyond those addressed in this disclosure, this site is committed to compliance. Readers who believe that affiliate content on this site does not meet the disclosure standards required in their jurisdiction are invited to contact us through the Contact Us page.

// Partner Selection Criteria

Establishing an affiliate relationship with this site requires a platform to meet all of the following minimum criteria before a commercial agreement is entered into:

  • Current valid gaming licence from a recognised authority (examples include the Malta Gaming Authority, UK Gambling Commission, Gibraltar Regulatory Authority, and Curaçao Gaming Control Board)
  • Presence of the specific games reviewed on this site in the platform’s live game library
  • Functional and accessible responsible gambling tools, including at minimum: deposit limits, session time controls, cooling-off periods, and self-exclusion
  • Bonus terms stated in plain language with wagering requirements, game contribution rates, and withdrawal limits clearly disclosed
  • Functional customer support with documented response times
  • Satisfactory standing in independent player review communities and complaint resolution records

Satisfying these criteria is a minimum threshold, not an automatic guarantee of inclusion. This site maintains a curated partner portfolio and does not seek commercial relationships with every qualifying platform.

7a. Commissioned and Sponsored Content Policy

This site may publish content that has been commissioned or financially supported by a third party. The following rules govern any such arrangements:

  • All commissioned or sponsored content is clearly identified as such at the point of publication – a label indicating the commercial nature of the content is displayed prominently on the relevant page
  • Commercial sponsors do not control, pre-approve, or dictate the conclusions, ratings, or editorial tone of commissioned content – editorial independence is contractually required
  • Commissioned content is produced to the same factual accuracy standard as all other editorial content on this site
  • A sponsorship arrangement with a platform does not influence editorial assessments of that platform in other, non-sponsored content

As of the date of this disclosure, no sponsored content arrangements are currently in effect on this site. Should this change, relevant pages will be labelled and this section updated accordingly.

7b. Ranking and Comparison Methodology

Ranked lists, comparison tables, and editorial top-lists published on this site are compiled according to the following methodology:

  • All listed platforms must meet the minimum partner selection criteria described in Section 7 of this disclosure
  • Platforms that fail the minimum criteria are excluded from rankings regardless of commercial relationship or commission offered
  • Among platforms that meet minimum criteria, editorial assessment scores – based on the criteria in Section 4.1 – form the primary basis for ranking
  • Where editorial scores are broadly equivalent across multiple platforms, commercial factors including commission structure may affect relative ordering
  • Rankings are reviewed periodically and updated when platform assessments change

This methodology produces commercially influenced rankings within an editorially filtered pool. It does not produce fully neutral market rankings. We disclose this because readers are entitled to understand the principles that determine how content on this site is ordered, not just whether individual assessments are editorially independent.

// Ongoing Monitoring and Partner Review

Commercial relationships are reviewed on an ongoing basis. The following events may trigger a formal review of a partner platform’s status:

  • Changes to the platform’s licensing status or compliance record
  • Material changes to bonus terms or withdrawal conditions that disadvantage players
  • Deterioration in responsible gambling tool provision or accessibility
  • A significant increase in unresolved player complaints in independent forums
  • Reports received through this site’s Contact Us page that raise substantive concerns
  • Negative findings from our own periodic site assessments

Where a review identifies that a platform no longer meets the minimum criteria for inclusion, the commercial relationship is terminated and editorial content relating to the platform is updated or removed. Commercial revenue considerations do not override this process.

// Transparency Commitments

This site makes the following ongoing commitments to readers regarding its affiliate relationships:

  • This Affiliate Disclosure page is permanently accessible and linked from the footer of every page on this site
  • Commercial content is labelled or contextually identified to the extent reasonably practicable
  • Affiliate commission rates do not influence editorial ratings, review scores, or star rankings
  • Every platform featured on this site has been assessed against the criteria described in this disclosure
  • This disclosure is updated promptly when material changes to the commercial model occur
  • Readers may request clarification about specific commercial relationships through the Contact Us page and will receive a response
  • This site does not accept payment for the publication of specific editorial opinions or for the modification of editorial assessments

// Contact

Questions about this Affiliate Disclosure, the commercial relationships this site maintains, or the editorial process applied to specific recommendations should be directed to the site operator through the Contact Us page.

We welcome substantive enquiries from readers and respond to all questions about our commercial model, editorial criteria, and partner selection. Where a reader identifies a concern about a featured platform that they believe should affect its status on this site, we investigate and respond within a reasonable timeframe.

Feedback on this disclosure specifically is also welcomed. If you believe that this Affiliate Disclosure is incomplete, does not meet applicable legal standards in your jurisdiction, or fails to reflect the actual commercial practices of this site, please contact us through the Contact Us page. Substantive disclosure-related feedback is reviewed and incorporated into revisions of this document. We are committed to maintaining a disclosure standard that reflects best practice in affiliate publishing transparency.